E-commerce Analytics SaaS MVP

(former) Peekd

At peekd Intelligence, I worked as a UX/UI Product Designer, responsible for designing the MVP of an innovative SaaS tool aimed at e-commerce data visualization and competitor benchmarking.

This project allowed me to leverage extensive retail data to start building an MVP of a user-friendly platform that empowers brands to assess their performance against competitors effectively.

Key Contributions:

• Research & Interviews: Conducted comprehensive user research, including interviews with major clients like Adidas, to ensure the product aligned with user needs and business objectives.

• User Flows & Wireframes: Developed intuitive user flows and wireframes that facilitated a seamless user experience, guiding users through complex data effortlessly.

• Dashboard Design: Created dynamic dashboards that highlighted essential data points, enabling clients to visualize their performance metrics and market trends clearly.

• Performance Tracking: Implemented a system for continuously tracking product performance, allowing for iterative updates and enhancements based on user feedback and evolving business goals.

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This project showcased my ability to blend user-centric design with strategic insights, resulting in a product that not only meets the needs of users but also drives business success. By focusing on usability and data visualization, I contributed to creating a powerful tool that sets a new standard in the e-commerce analytics landscape.

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