round & edgy design
round & edgy was born from pure passion for creative expression in combination with a strategic mind and a touch of rebellious spirit.
After several years of freelancing, I started inviting other collaborators into my projects, and the idea of creating my own studio took root.
Key Contributions:
- Studio Concept Development: Conceived and established round & edgy as a full-service creative studio, offering a comprehensive range of design services from strategy and consulting to branding, web design, and digital product design.
- Strategic Approach: Implemented a unique approach that combines creative expression with strategic thinking, ensuring that every project not only looks great but also aligns with clients' business objectives.
- Collaborative Environment: Cultivated a network of talented collaborators, transforming my solo freelance practice into a dynamic studio capable of handling diverse and complex projects.
- Innovative Design Solutions: Pioneered fresh and innovative approaches to design challenges, particularly in the digital realm, helping brands meet their full potential in an ever-evolving digital landscape.
- Brand Identity: Crafted a distinct identity for round & edgy that embodies the studio's philosophy of merging the ordinary with the extraordinary, attracting clients who seek unconventional yet effective design solutions.
- Service Diversification: Expanded the studio's capabilities to include a wide range of services, from high-level strategy and consulting to hands-on design work in branding, web design, and UX/UI design.